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Written by Kristie Bertucci | Photos by: Dale Martin & Eric Warren

In 2014, Jared Sensat unveiled Project Steel Grey at SEMA, which was dedicated to bringing about Alzheimer’s Awareness after his father was diagnosed with the debilitating disease.

close up image of tis 539bm

“After witnessing the true devastation Alzheimer’s is capable of, I wanted to help others be better aware of this life-changing disease,” Jared explains. “Since I’ve been a huge enthusiast of the automotive industry, I knew the most efficient way to gain exposure was to build a truck worthy enough to attend SEMA.”

That year, his build was showcased with Hostile Wheels, but it wasn’t enough for Jared, who wanted to make a bigger impact for the cause and redesigned it for the following year’s show. “As soon as I checked SEMA 2014, I knew I needed to go bigger with the build to really make an impact for the dedication to Alzheimer’s Awareness,” he says.

interior images of 2013 gmc sierra

As a huge GM supporter, it was a no brainer to use a GMC Sierra Crew Cab, which allowed him to do an awareness build that would still be able to be driven on the regular. Its first iteration was a learning experience and Jared worked out a few customization kinks for Project Steel Gray 2.0. “It took a total of two years to complete,” he admits. “I realized that these types of projects are never really finished. There’s always something different or more that can be done.”

For the second makeover, he wanted to change the design of the truck, focusing on the suspension and exterior mods. He kept the McGaughy’s 7”-9” SS lift kit and added a set of their new traction bars. He also swapped out the stock sway bar with Hellwig’s HD sway bar to match the rear. Because he wanted a more aggressive design, he chose mods that provided that look, including the Backbone truck rack, HammerHead bumpers, T-Rex grille, Bedtred bedliner, Flashtech LED lighting, TIS Wheels and custom ANZO headlights.

external shot of gmc sierra driving offroad

“The responses regarding the build were awesome,” he notes. “It received a huge amount of support from all the companies involved and the public. It touched a lot of people who have lost loved ones to Alzheimer’s.”

head on image of gmc sierra

Gear: 2013 gmc sierra
  • 22X12 TIS 539BM wheels
  • 38X15.50R22 TriAce Black Bear Mud Terrain tires
  • MGP caliper covers w/ custom engraved logo
  • R1 Concepts E-Line rotors w/ R1 Logo

  • Suspension
  • McGaughy’s Black Bear’s suspension
  • 9” SS Lift Kit (Set @ 9”) / rear traction bars
  • Atlas Suspension w/ custom rear leaf springs
  • (7” Over Stock)
  • 3” body lift w/ guards
  • Hellwig HD front and rear sway bars

  • Performance
  • Gibson Performance ceramic coated headers
  • Custom Gibson exhaust 3” dual cat-back exhaust system w/ polished tips
  • JET Performance Power-Flo throttle body
  • Airaid MXP air induction kit
  • Edge Evolution CTS2
  • Odyssey Dual Extreme batteries
  • RK Sport functional Ram air hood
  • Royal Purple full synthetic swap (motor oil, tranny, differentials, power steering, etc.)
  • VIAR Corp Dual 444c air compressors w/ dual 3-gallon air tanks

  • Interior
  • Roadwire leather interior w/ black leather seats w/ silver diamond stitching
  • sPod 4x4 power distribution system / 6-circuit
  • switch panel
  • Hydro-Dip Masters Candy Purple w/ carbon fiber
  • trim bezel
  • CT Sounds system w/ (4) 6.75” comp. speakers, dual 12” subs and sound damping material (60 Mil)

  • Exterior
  • Prismatic Powders Illusion Purple base coat and Clear Vision top coat
  • Hammerhead Armor front and rear bumpers
  • BackBone Truck Racks full back, V-Back configuration and BB logo
  • Scrubblade Platinum windshield wipers
  • AnzoUSA custom-built headlights
  • AnzoUSA smoked LED taillights and third brake light
  • FlashTech USA 52” Black Series light bar and 4” fog lamps w/ purple halos

TIS Wheels ● Roadwire ● Mag-Hytec ● Gibson Exhaust ● Backbone Truck Racks ● Factor 55 ● sPod ● R1 Concepts ● Prismatic Powders ● Airaid ● CT Sounds Audio ● BOLT Lock ● BedRug ● McGaughy’s Suspension ● RK Sport ● VIAIR Corp ● Scrubblade Wipers ● MGP Caliper Covers ● AnzoUSA ● Killerwaxx SoCal ● Hellwig ● Royal Purple ● UnderCover Truck Bed Covers ● Odyssey Battery ● Real Train Horns ● Karbon Kreationz ● Infinite Rule Security ● Westin Automotive ● Monster Hooks ● K2 Coolers ● JET Performance ● Flashtech USA ● C4 Off Road